When I communicate with my clients, I use design terminology. I always completely explain myself when I am using unfamiliar terms however, if you are the self-learning type than this list of terminology will help you better understand what I do as a designer and some of the steps I take. Before asking me a question, the answer might be listed below in my F.A.Q. section. Happy learning!

Graphic Design - The visual use of shapes, photographs, layout, color, and typograpy used to communicate a message to a target audience.

Print Design - Graphic designs intended to be printed. These designs are set up within certain perameters to ensure the most sucessful transition from a digital file to a printed product.
Examples: brochures, fliers, business cards, posters, cards.

CMYK Color Mode - The color mode used when preparing a document that will be printed. This color modes refers to the inks within a printer: cyan, magenta, yellow, and black that are laid down on paper. Using this color mode will help the colors turn out as closely to how they appear on the computer screen.

Screen-based Design - Graphic designs intended to be viwed on a screen: computers, televisions, hand-held devices. These designs are set up with the intention of being viewed on a screen.
Examples: online advertising, web graphics, e-mail graphics.

RGB Color Mode - The color mode used when preparing a document that will be viewed on a screen. This color modes refers to the additive light color system using red, green, and blue.

Resolution - Refers to the amount of information an image holds. Resolution is measured by DPI, dots per inch. For print documents a DPI of 300 is a minumum number, and for screen design only 72 DPI is needed. The higher the resolution is, the larger the image will be.

Vector Image - An image that is refered to within the file with geometry and mathematical data. Once a vector image is created, it can be scaled up or down and retain the same amount of crispness in it's edges because it is defined by points.

Raster Image - An image that is defined by a grid of pixels. A raster image does not retain it's edge crispness like a vector file does. Raster images are used more in photographic images.

Typography - The practice of arranging letters to make language visible. Typography is an essential part to any design containing words. The way words, sentences, and paragraphs are treated effects the message of the entire design.

Font/Typeface - An artistic representation of the alphabet, punctuation, and glyphs. Typefaces are often named after their designers.
Examples of Font Names: Times New Roman, Arial, Verdana, Garamond, Univers, Corbel, etc.

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